Ferrari Logo History The Prancing Horse
This image of the prancing horse on a yellow background has become a worldwide symbol of speed and luxury. How did this logo become the emblem of Ferrari ?
Well, we are sure there are many readers who don’t know that this symbol, which is so synonymous with Ferrari, doesn’t actually own a Ferrari. Initially the logo was a design for Alfa Romeo.
Then how can Ferrari own it?
The Prancing Horse emblem or the Ferrari Cavallino Rampante is said to have appeared since 1692 and has been displayed on the banner of the Piedmont Royal regiment of the Duke of Savoy, Vittorio Amadeo II by Museo del Marchio Italiano.
One of the stories surrounding the origin of Ferrari’s birth says that the prancing horse emblem was also emblazoned on the side of an Italian fighter during World War II.
It is said that the founder of Ferrari, Enzo Ferrari, was visiting the residence of Count Enrico Baracca and Countess Paolina Baracca. They are a couple whose son is an Italian fighter pilot, the pilot is named Francesco Baracca.
In several of his flight missions, Francesco Baracca has attached the Prancing Horse logo, which is his own painting, on the body of his aircraft. The couple Count Enrico Baracca and Countess Paolina Baracca then suggested Enzo Ferrari to put the prancing horse logo on his racing car as a symbol of good luck.
Sure enough, by coincidence after the Ferrari logo was attached to the fighter fighter Baracca, Ferrari immediately won a racing match at the Savio circuit, Ravenna Italia in 1923. Finally, Enzo decided that the Ferrari logo was a prancing horse as their symbol. Meanwhile, the yellow color on the background of the horse is the color of Enzo’s hometown of Modena. Even though at that time Baracca depicted a red prancing horse on the side of the fighter.
Meanwhile, another version tells that the prancing horse logo on a World War I fighter is not actually a symbol of luck. Rather, it is a symbol of assassination (or conquest), in which Francesco Baracca manages to shoot down enemy planes from Suttgart, Germany. To note, the city of Stuttgart also has a symbol of the prancing horse – which is still used today and is seen on the Porsche car logo.
Initially the Ferrari logo was not intended for Ferrari but for Alfa Romeo, because at that time Scuderia Ferrari did not produce cars but only as a racing team from Alfa Romeo. Even Enzo himself started his career with Alfa Romeo as a racer. This Ferrari logo was attached to the Alfa Romeo 8C Monza racing car in the 1932 season.
But everything changed after the end of World War II, where Ferrari started producing passenger cars for the first time. Initially Enzo was not interested in being able to sell a street version of a Ferrari, but because he was determined to fund racing, Enzo had to sell a street version of Ferrari but still offered toughness. Finally, for the first time, Ferrari introduced the 125 S model in 1947.
Finally, the Prancing Horse logo belongs to Ferrari with a design change for the first time, initially having the shield design turn into a rectangle.
After setting the Cavallino Rampante or the prancing horse on a yellow background with the Italian tricolor at the top in its early days, Ferrari changed its logo several times. Yet all of them retain these three key elements.
The most striking changes are seen in the detail and thickness of the lines. It is said to change the detail and bold and thin designs showing the mood of the horse or company.
Described in the sense of anthropomorphism, horses are very well-known animals so that the lines and curves of their eyes, nose and mouth can detect the horse’s emotional situation, whether it is angry by strengthening its hind legs and standing straight.
Then is this also a sustainable situation for the company? In many ways it is stated yes. Call it the change that was originally Enzo Ferrari, a racer in his youth, then transformed into a businessman who gave birth to many of the best passenger vehicles to date.
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